P. Diddy Will Make $100 Million to Promote Ciroc Vodka

Rapper and fashion maven P. Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand. Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness.

If things go as planned, that could easily translate into $100 million over the next few years. In a statement to the Associated Press, he said, "It is not an endorsement deal. This is something that will have my daily attention." For that kind of serious cash, it certainly should.

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