October 2007
Rapper and fashion maven P.Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand.
Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness. If things go as planned, that could easily translate into $100 million over the next few years.
In a recent statement to the Associated Press, the newly single artist said, "It is not an endorsement deal. This is something that will have my daily attention." For that kind of serious cash, it certainly should.